Training your team

Flexible drinks training

There has never been a stronger case for investing in quality drinks training for your team. 

Our corporate training programmes combine structured, skills-based learning with hands-on tasting, helping your team to build confidence and connect while they learn.  

Whether your team works in hospitality, retail, production, media or corporate environments, our courses are designed to be practical, flexible and enjoyable, with knowledge you can apply straight away. Courses range from Level 1, offering a clear starting point for beginners, through to Level 4 Diploma, our most advanced qualification, giving your team a structured path to build on as they grow.  

We can deliver training through our flagship teaching centre, WSET School London, or through our global network of course providers. We offer both online and in-person learning experiences led by expert educators. 

“We have seen participants grow in confidence… it’s as if they have discovered their beer spark.”

Guinness Storehouse

Why invest in drinks education?

  • Increase profitability  

  • Improve customer service  

  • Strengthen staff retention  

  • Boost productivity  

  • Build confidence and self-esteem  

  • Gain a competitive advantage 

Why teams choose WSET 

We offer:

  • Globally recognised, industry-relevant content  

  • Clear development pathways from beginner to expert  

  • Accredited and regulated qualifications  

  • Brand-neutral learning across all major drinks categories  

  • Structured tasting techniques through our Systematic Approach to Tasting  

  • Expert-led teaching in classroom and online formats  

  • Flexible study options, including weekday, evening, weekend and intensive courses  

  • Transparent course and assessment structures 

Who we support

WSET training supports teams across a wide range of industries, including: 

  • Producers – build confidence in global styles, quality assessment and communication  

  • Retailers – improve recommendations and increase premium sales  

  • Importers and distributors – support partners and manage diverse portfolios  

  • Hospitality teams – deliver better guest experiences and upsell with confidence 

  • Corporate and media teams – engage staff through accessible, high-quality drinks education 

Training formats

Choose the training route that works best for your organisation. 

 

Online courses 

Study via our Online Classroom with guided educator support, interactive learning and tasting activities. Team members can learn alongside a global mix of professionals and enthusiasts. 

 

Customised online courses 

Private online programmes tailored to your team’s learning goals, schedule and preferred delivery style. Suitable for groups looking for a more tailored approach. 

 

In-person training 

Educator-led tastings and interactive sessions delivered through our flagship centre, WSET School, our global course provider network, or at a venue of your choice in central London. Hybrid formats are also available. 

 

Bespoke training 

Fully tailored programmes built around your organisation, products or objectives. We can also create more informal learning experiences without exams for teams looking for engagement-focused training. 

 

Looking for something different? 

We can adapt our approach to suit your organisation, team size and goals. Get in touch to discuss your requirements.

ADDITIONAL INFORMATION

 

What does it cost? 

Online courses follow global pricing standards, from £225–£720 per student depending on the level. 

Our customised online, in-person and bespoke programmes are priced based on scope, delivery format and level of tailoring required. Discounts may be available for larger group bookings.  

 

Get in touch 

Because team training varies by location, group size and format, the best way to get a recommendation is to contact us directly. 

Complete a short form outlining your organisation, team size and training goals, and we’ll connect you with the right support. 

Whether you're looking to build expertise, support staff development or create a memorable team experience, we can help shape the right training for your organisation. 

WHAT OUR CUSTOMERS SAY

“An excellent understanding of beer is the foundation of our commercial and technical team, so we committed to investing in training through WSET.” — Director of Sales, Asahi UK

“WSET training has led to increased engagement and revenue among our employees, particularly in tasting rooms.” — Treasury Wine Estates

“It gave me a whole new understanding of wine, and I would highly recommend this class for any wine lovers or budding wine professionals.” — Alanah Juraszek, Financial Controller, Fells

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